LUXEYARD HELPS SMALL RETAILERS TAKE ON BIG BOX RETAILERS WITH THE LAUNCH OF TRADEYARD

New B2B Wholesale Distribution and Fulfillment Platform Delivers Direct Access To Curated High Quality Merchandise On Demand At Wholesale Prices

LOS ANGELES, July 25, 2012 – TradeYard, an online wholesale inventory management and fulfillment platform for retailers will premiere at the Las Vegas World Market (Booth #B-0622) as a subsidiary of luxury living and style flash sales company, LuxeYard, Inc. (OTCQB: LUXR). The new e-commerce marketplace, online at www.TradeYardusa.com, enables retailers to order merchandise by the unit and on-demand at wholesale container pricing and have it shipped to its final destination without having to handle inventory or fulfillment needs.

“TradeYard will flatten the playing field for boutique and local small town retailers,” said Ricky Guerra, president of TradeYard. “For the first time in the furniture retail space, retailers have direct access to the high quality products of big box stores and with the push of a button can deliver them to their customers without ever having to touch a piece of merchandise. We are turning an antiquated wholesale distribution channel on its head with this offline/online fusion of distribution and fulfillment.”

TradeYard enables its retail-members to electronically place customer orders on high-quality products that are curated by home furnishing and lifestyle experts and have the merchandise shipped to their end customer without ever handling the inventory. Products are available on the TradeYard website and retailers will have access to a “flash sale” model to display on their own websites, using proprietary LuxeYard technology.

“Our involvement in the testing phase of TradeYard has already tremendously contributed to our business,” said Cynthia Latimer of Meridith Baer Home. “Our team of designers specialize in every decorating style and Meridith is constantly perusing auctions and showrooms, adding extraordinary pieces to our inventory. TradeYard gives us access to a broad selection of products at incredible prices that we can present to our clients and place immediately. It’s like an extension of our warehouse.”

TradeYard’s inventory is handled through LuxeYard’s sophisticated distribution channel and is available to TradeYard’s members at wholesale rates without the standard minimum order requirements. The development roadmap for TradeYard includes private label websites for retailers to support the existing white-label drop-shipping service, shipping and tracking systems, branded customer care, and in-store point of sale (POS) systems.

ABOUT LUXEYARD, INC.
LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced from an experienced team at prices up to 70 percent off retail. LuxeYard is the pioneer of Concierge Buying, which gives members the power to determine the items sold on the site, and Group Buy that allows them to lower the price by sharing sale items with friends. With a veteran retail, ecommerce and digital marketing management team, LuxeYard partners with trendsetters and industry insiders to deliver interactivity and content on its pages. To become a member, visit www.LuxeYard.com.

Forward-Looking Statements
This press release contains forward-looking statements regarding LuxeYard and its recently established subsidiary TradeYard, which involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, the factors included under the headings “Risk Factors” and “Cautionary Note Regarding Forward Looking Statements” on Form 8-K, filed with the Securities and Exchange Commission on November 15, 2011, a copy of which may be obtained by visiting the SEC’s web site at www.sec.gov. LuxeYard’s actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance.

SOURCE: Luxeyard, Inc