Loloi Gets the Fall Party Started in High Point

Luscious, on-trend rug designs in every construction set a decidedly stylish tone at Loloi for Fall 2012.

DALLAS (Oct. 1, 2012)―Loloi Rugs is finishing the fourth quarter of 2012
with style during the High Point Market, Oct. 13-18. Come to the company's
expansive IHFC showroom (D320) for its signature Market Party on Oct.
14, but stay for the incredible lineup of new products you'll see when you
get there.

Along with a catered selection of tasty hors d'oeuvres and nonstop
beverages, the rockin' band Jaxon Jill returns to Loloi with its unique
renditions of your favorite tunes from the '70s, '80s, '90s and today. It all
begins on Sunday, Oct. 14 at 5 p.m.
While you're getting your party on, you won't want to miss Loloi's latest new
collections, which have hit a trend bull's eye in terms of texture, color and
design.

Hand-loomed in India of 100-percent wool, the new Frazier Collection
celebrates bold colors in an attractive multi-stripe design. A pile and loop
construction adds textural dimensional to this highly salable series. Design
#FZ-02 is shown.

The Venice Beach Collection brightens up your home ― inside or out ―
with a series of appealing, modern, hand-hooked designs from China.
Made of 100-percent polypropylene, the rugs are UV- and mildewresistant. Design #VB-10 in Aqua/Ivory is shown.
Hand-knotted in India of 100-percent bamboo silk, the Byron Collection
instantly will update any upscale modern or transitional interior with a series
of solid, tonal designs that will lend just the right dose of sleek style. The
natural luster and unbeatably soft hand of these rugs adds sophisticated
appeal.

The eye-catching and completely on-trend geometric patterns of the new
Brighton Collection are sure to stop you in your tracks. These handtufted, 100-percent wool designs from India feature a vibrant color palette
and the designer appeal everyone is looking for today.The Camden Collection from India is hand-woven of 100-percent wool,
showcasing a series of striped and solid flatweave kilims in a broad range
of soft, on-trend colors. Camden's defining characteristic is its texture,
which alternates with each stripe in the pattern to create an unprecedented
appearance that will freshen up any room.

The Charlotte Collection offers a dynamic designer look in a machinemade construction. The series of vibrantly colored geometric patterns has a
soft, microfiber construction that's woven in China. Charlotte is the ideal
selection for people who simultaneously value comfort and style.

The Leyton Collection celebrates the return of flatweave dhurries with a
series of simple yet playful designs that are enhanced with vibrant colors.
Made in India of 60-percent wool and 40-percent cotton, Leyton's elevated
patterns are woven with a high/low effect, which gives the rugs a
remarkably textured look.

Your style-savvy, budget-minded customers are about to thank you. The
power-loomed Nyla Collection from Egypt offers a range of totally ontrend, barely there patterns that will enhance any interior with sophistication
and style at a value-driven price. Made of 100-percent viscose, Nyla
features soft, subtle color combinations with touches of mocha, plum, and
mist throughout the selection.

You'll have a hard time believing the cool new Jaxx Collection is powerloomed. Loloi has done it again with an ultra sophisticated neutral palette
and a variety of trending-now transitional designs that range from overscaled florals and fabric patterns to simple yet stylish geometrics. Made in
Egypt of 100-percent polypropylene, Jaxx is the perfect choice for the chic
yet price-conscious consumer.

Distinguished by its rich "swirling" texture, the Rowan Collection commands attention with a series of 100-percent New Zealand felted wool
and abstract designs. Hand-stitched in India, Rowan's sumptuous texture is
enriched by its beautiful, space-dyed coloration, creating bold color
gradations throughout these rugs.

Finally, experience a higher level of comfort with Loloi's aptly named Cloud
Shag Collection. Hand-tufted in China of 100-percent polyester, Cloud Shag's dense, solid design is available in a multitude of neutral and bright
color options to enhance its irresistibly soft texture.

You do not want to miss Loloi Rugs during the fall High Point Market,
Oct. 13-18. Dance, drink, eat and see the exciting designs people will
be talking about. The new season of rug fashion starts here!

About LOLOI RUGS
Founded in 2004, LOLOI RUGS has become a fashion leader specializing
in medium- to high-end area rugs in every style category. Under the expert
direction of area rug veteran Amir Loloi, the company has won two
consecutive ARTS Awards for “Best Rug Manufacturer” in 2010 and 2011,
and one in 2012 for "Best Outdoor Manufacturer." Its six America’s
Magnificent Carpets Awards and three Atlanta Visual Display Awards for
sophisticated showroom design attest to the company’s commitment to
innovation and quality.

LOLOI RUGS is headquartered in Dallas, with to-the-trade showrooms
at: 295 Fifth Ave., New York, Showroom #1009 ● Dallas Market Center,
Suite #500 ● Las Vegas Market, Building B, Suite #480 ● High Point, IHFC
Showroom #D-320 ● and AmericasMart, Atlanta, Showroom #4-C-7. For
more information, visit: www.loloirugs.com. Call: (866) 362-1424.

SOURCE: Loloi Rugs