Phoenix, AZ – August 12, 2011– In fiamme, LLC announced debut of TOUR by in fiamme line at the 2011 PGA Expo, August 23-24, at the Venetian Resort Hotel Casino in Las Vegas, Nevada.
“We are excited about bringing the TOUR line of performance apparel to the market and we believe debuting this product in the company of so many great golf brands at the PGA Expo is a plus for us,” said Barbara Malone, owner/managing partner of in fiamme LLC. “For more than 10 years we have been committed to bringing fine golf apparel to the market with our all-Italian line of apparel; the TOUR line launch marks our entry into the performance apparel market.”
On Tuesday, August 23, and Wednesday, August 24, in fiamme will exhibit the all-Italian in fiamme brand of apparel as well as the newly developed TOUR by in fiamme performance line at booth 302 in the Apparel Showcase section of the PGA Expo at the Venetian.
About the 2011 PGA Expo
The 2011 PGA Expo begins with a new Demo Night, social golf outing and industry networking party at the Callaway Golf Center, just off the Las Vegas Strip, on Monday, August 22, 5:00 – 9:00 p.m. More than 200 golf companies and brands will present and demonstrate their latest merchandise in the Venetian Ballroom on Tuesday, August 23, 9 a.m. – 5:00 p.m., and on Wednesday, August 24, 9:00 a.m. – 3:00 p.m. Attendees can participate in the comprehensive education conference; test equipment right at the Golf Performance & Training Center; uncover the newest merchandise at the New Product Center; and network with colleagues among displays of the latest golf fashion lines in the new Fashion FOREward Spotlight.
Each Show day, the energy on the Show floor will be infused by numerous main stage presentations by industry leaders, golf fashion designers and PGA Professional instructors. Well-known golf instructor Butch Harmon and veteran NBC/Golf Channel broadcaster Mark Rolfing are among main stage presenters on the first day. Also, the popular Elations Industry Reception will return the first night of exhibition events, Tuesday, Aug. 23, at the TAO Las Vegas in the Grand Canal Shoppes of the Venetian, with a new, complimentary Opening Night After-Party at LAVO in the Palazzo Las Vegas Resort.
Returning to the apparel industry’s “Fashion Week” and the Venetian ballroom, the PGA Expo is positioned at the center of the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* events. Complimentary registration is open only to golf industry professionals at www.pgaexpo.com.
About IN FIAMME LLC
Headquartered in Phoenix, AZ, the in fiamme – Fine Italian Golf Apparel brand was established in 1999 as one of the premier apparel brands in the golf and fine clothing industry. In late 2010, IN FIAMME, LLC. acquired the in fiamme brand and continues to provide customers with the World’s Finest Italian Golf Apparel. in fiamme – Fine Italian Golf Apparel (www.infiamme.net) is constructed by hand in small lots using only 100 percent, double-mercerized cotton yarn that has been certified by the Filoscozia® council of Italy. In fiamme apparel can be found in country clubs, resorts and fine clothiers throughout North America. IN FIAMME LLC will introduce a Performance line of apparel under the brand TOUR by in famme (www.tourbyinfiamme.com) brand in fall 2011 to meet the needs of the golf industry as well as large organizations and charitable tournament needs of affinity groups.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. PGA Expo® is a registered trademark owned by The PGA of America.