LAS VEGAS MARKET CREATES CELEBRITY VIRAL VIDEO TO IGNITE INTEREST AND EXCITEMENT AROUND AUGUST MARKET
LAS VEGAS – (June 15, 2011) – In preparation for the Summer 2011 Las Vegas Market, Aug. 1-5, World Market Center Las Vegas, an International Market Centers (IMC) property, has created an only-in-Vegas viral video that is sure to entertain and excite Las Vegas Market attendees and visitors.
“World Market Center Las Vegas is a one-of-a-kind venue located in a city where excitement and entertainment are the only ways to do business,” said Robert Maricich, chief executive officer of International Market Centers, parent company of World Market Center Las Vegas. “The footage incorporates ten top-notch performers, chefs and Las Vegas celebrities as they experience our venue first-hand. The response from participating entertainers was overwhelmingly positive and shows just how hospitable and friendly this city really is.”
The video includes appearances from a variety of Vegas headliners and acts such as Terry Fator, the Jabbawockeez, Tournament of Kings, Mystere, Viva Elvis, Robin Leach, Kerry Simon, Jubilee! showgirls, Las Vegas Mayor Oscar B. Goodman and Mr. Las Vegas himself – Wayne Newton.
“Las Vegas has something for just about everyone. From designer dining and Broadway entertainment to the best shopping in the country—these special offerings are a wonderful complement to the market experience,” said Dana Andrew, vice president of marketing and public relations for World Market Center Las Vegas. “Our vision behind this viral video was to leverage the star power of our great city and reinforce what makes Las Vegas a fun and entertaining destination, in addition to an effective, efficient market. It marries Las Vegas’ entertainment showrooms to the exciting furniture showrooms only found at World Market Center Las Vegas.”
To cap off the viral promotion, each day during Las Vegas Market, complimentary show tickets to select acts featured in the video will be given away to market attendees. “This is a perfect way to cross promote the city’s entertainment offerings,” stated Andrew. “It allows people to really experience the best of the best. As Wayne Newton so eloquently stated, ‘it’s Vegas, baby!’”
About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers will own and operate 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.